Resources for Greater Results
At Becker|CMCA, we start with a simple premise: to drive business results
for clients. And, we use every capability at our disposal:
- An understanding of the Chinese language and cultural
nuances
- In-depth experience in Business-2-Business publicity
- On-budget, on-target marketing communications programs
- Flexible and fair billing on a project-to-project basis
or monthly retainer agreement (no markup on contracted
services)
- Product and service promotion through print, radio,
television, direct, outdoor and interactive media
- 2-D and 3-D design, including brand identity and graphic
standards development, packaging and retail merchandising
- Media planning, strategic development, buying, sales
promotion, fulfillment management and metrics compilation
- Public relations, crisis management, media relations and
event planning
- Social media, including strategic planning, and
development and management of content
A word about our clients. Becker|CMCA serves the needs
of organizations ranging from multinational corporations and emerging
companies to entrepreneurial enterprises and non-profit institutions located
throughout North America and China. Uniformly, these groups see an immediate
return on their investment – all made possible with the understanding of our
presence in their target markets, and our relationships with news media,
trade associations and buyers.
In essence, it’s about creating business-to-business publicity programs
that get the word out on what our clients make or do. And, that’s all about
Becker|CMCA.